Before we move on, it may be worth saying something about “relativism”, according to which no judgments of taste are really better than others. It is common for people to say “There is no right and wrong about matters of taste.” Or people will express the same thought by saying that beauty is “relative” to individual judgment, or even that it is “socially relative.” Such relativism about value of all sorts is part of the Zeitgeist of a certain recent Western cultural tradition. It is part of the intellectual air, in certain quarters. And in particular, many intellectuals have expressed a dislike of the idea that judgments of taste really have any normative claim, as if that would be uncouth or oppressive. However, if we are describing our thought as it is, not how some thing it ought to be, then it is important that philosophers should be persistent and insist – in the face of this Zeitgeist – that normativity is a necessary condition of the judgment of taste. Two points ought to embarrass the relativist. Firstly, people who say this kind of thing are merely theorizing. In the case of judgments of beauty, relativist theory is wildly out of step with common practice. As with moral relativism, one can virtually always catch the professed relativist about judgments of beauty making and acting on non-relative judgments of beauty – for example, in their judgments about music, nature and everyday household objects. Relativists do not practice what they preach. Secondly, one thing that drives people to this implausible relativism, which is so out of line with their practice, is a perceived connection with tolerance or anti-authoritarianism. This is what they see as attractive in it. But this is upside-down. For if ‘it’s all relative’ and no judgment is better than any other, then relativists put their judgments wholly beyond criticism, and they cannot err…What looks like an ideology of tolerance is, in fact, the very opposite.