(tongue firmly in cheek on the title, in case you’ve never heard of him)
Samuel Johnson’s first essay in The Rambler: “No. 1. Difficulty of the first address. Practice of the epick poets. Convenience of periodical performances.”
“I hope not much to tire those whom I shall not happen to please; and if I am not commended for the beauty of my works, to be at least pardoned for their brevity. But whether my expectations are most fixed on pardon or praise, I think it not necessary to discover; for having accurately weighed the reasons for arrogance and submission, I find them so nearly equiponderant, that my impatience to try the event of my first performance will not suffer me to attend any longer the trepidations of the balance.
“There are, indeed, many conveniencies almost peculiar to this method of publication, which may naturally flatter the author, whether he be confident or timorous. The man to whom the extent of his knowledge, or the sprightliness of his imagination, has, in his own opinion, already secured the praises of the world, willingly takes that way of displaying his abilities which will soonest give him an opportunity of hearing the voice of fame; it heightens his alacrity to think in how many places he shall hear what he is now writing, read with ecstasies to-morrow. He will often please himself with reflecting, that the author of a large treatise must proceed with anxiety, lest, before the completion of his work, the attention of the publick may have changed its object; but that he who is confined to no single topick may follow the national taste through all its variations, and catch the aura popularis, the gale of favour, from what point soever it shall blow.”